By using AI tools along with your own knowledge, you can do great SEO work and stay ahead as things change. We are still determining exactly what SEO will be like in the future. If you keep learning, try new things, and focus on making your site good for users, you can keep your site visible even as things change. Google knows this, so it now looks at how your site works on phones when deciding where to rank it.
Make sure you’re targeting the right keyword
It’s a long, ongoing strategy BHS Links that takes time to come to fruition. Whether it’s your meta descriptions or your image alt text, every aspect of your store plays a role in your overall running and SEO. Once you have the right tracking SEO tools in place, you want to review and tweak your store structure for maximum optimization. Your store structure and data help Google classify your store and better understand your content (and products).
Natural vs. Paid Results
- You can get on top of the Google SERP and, in this article, we’re going to go over 5 strategies you can use to help you do it.
- To do this you’ll need to understand what Google considers to be high-quality content and you’ll need to satisfy search intent better than the top-ranking pages.
- Next, we will look at how to optimize website level factors to improve website ranking.
- Among the most crucial are click-through rate and bounce rate.
- The great news is that you can do something right now to massively speed this process along—and rank higher on Google sooner rather than later.
- It can be a complicated puzzle, but it’s one you’ll need to solve to make the most of your keyword strategy.
That said, Google still recommends adding video markup for embedded videos, even if they’re hosted on YouTube. Learning how to make YouTube videos that people love is beyond the scope of this guide. For example, the macaroni and cheese video above gets an estimated 17,400 clicks from organic search every month. We’ve also included a few bonus tips on how to use videos to get more website traffic. Practice, experiment, and continuously refine your approach to ranking questions.
To ensure your site looks great on any device, build your small business website through a site builder with responsive templates, like Wix or Squarespace. If you’re using WordPress, make sure you have a mobile-responsive theme or template. Making sure your website is ready for visitors on any device is vital to ranking higher on Google and overall SEO success. Your site needs to look great and provide a good UX on desktops, laptops, tablets, and mobile phones. Keyword research on Semrush highlighting search volume and keyword difficulty.
With the right tools at your disposal, you’ll be better equipped to enhance your site’s performance and reach your target audience. Listings with images and videos receive more clicks, calls, and direction requests, making it a crucial factor for Google Maps visibility. To avoid this, make sure your NAP matches exactly across your Google Business Profile, website, social media, and all online directories.
The tool is divided into sections, which you can toggle between to analyze your keyword performance from different perspectives. Here, you will see the total stats for all your ranking pages. When you click on a page, you can see which queries it ranks for and the countries and devices driving the most impressions and clicks.
Over the years, I’ve narrowed down a set of tools that check my boxes for speed, simplicity, and (in many cases) no login. I remember the first time I tried to find a reliable website rank tracker. I was juggling multiple SEO tasks, and I needed a quick, no-fuss solution to see where my site was showing up in the search results. If you need effective SEO solutions, explore the best website rank finder tools recommended for speed and simplicity. Google Maps SEO isn’t a set-it-and-forget-it process — ongoing tracking and adjustments are essential to stay ahead of competitors and maintain strong visibility. Regularly monitoring your performance helps you identify what’s working and where improvements are needed.
Also, the domain is very authoritative (Ahrefs Domain Rating of 73). We also found that the #1 results has an average of 3.8x more backlinks than the results rankings #2-#10. In fact, so few pages had any backlinks that “zero backlink” pages were beginning to skew the data. So for this ranking factor we decided to run this particular analysis excluding pages with zero backlinks.