No matter how much content you create to target those highly competitive keywords, you may never rank on the first page of Google. To avoid disappointment and make tangible progress, it’s wise to choose keywords that are easier to rank for, at least initially. You can use free keyword research tools like WordStream or Semrush to find relevant keywords to your industry, their search volumes, and their competitiveness. When targeting question-based keywords, it’s important to provide detailed and informative answers within your content.
Using Google Sheets Functions for Custom Rankings
If you liked reading this blog on how to create a ranking question in Google Forms, also read our detailed guides on how to Grade Google Forms. Ranking questions in Google Forms are more than a survey feature – they’re a strategic tool for gathering rich, nuanced insights. By understanding their power, mastering their creation, and applying them thoughtfully, you can transform your data collection process. Google Forms is a versatile tool that gives you various question types.
Step 4: Make Great Content That People Want to Read
As we established, there are over 210 known factors that influence your rankings. Therefore, appearing higher in the search result pages for a given search query directly means you’re the most relevant and authoritative result for it according to Google. After all, Google wants to rank content that provides the best user experience (UX). Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. Not only can you research competitors’ websites on Semrush, but you can research their Google Ads history too.
For example, the web page below has a high number of backlinks. Craft your content to fulfill the user’s needs based on intent. For transactional queries, offer clear calls-to-action and product details. Moreover, pay attention to the Google SERP features displayed for the query. Maybe optimizing your website page to appear in SERP features is a good idea. To outperform your competitors and excel in your niche, you must surpass them.
Along with strong content, backlinks can help you get on the first page of Google. Semrush’s SEO Content Template will give you SEO recommendations based on the top 10 results for your target keywords. One of SEO Anomaly the easiest ways to find related keywords is to review your competitor’s top-ranking keywords.
- You can then shape an article around this, making sure you regularly use the keyword “engraved bracelet for men” in the text.
- Google provides lots of free tools that can help you get your website to rank higher on Google—and get your blog posts driving more traffic.
- Sort the results by the “Traffic” column to see which videos get the most organic search traffic.
- For example, one keyword that we rank #1 for is “Mobile SEO.” And this is a REALLY competitive keyword.
- Google Play store ranking factors relate increasingly to user experience on the store’s listing and even inside the app.
- It’s no secret that how fast your site loads (page speed) has long been a Google ranking factor.
This box is automatically populated with keywords that the site is already ranking. Sitechecker has a free plan that grants access to some of its tools, however, this does not include the Rank Tracker. If you want to use Rank Tracker to check your keyword performance, you must upgrade to a paid plan.
While the actual website design and layout on mobile can be different to optimize the user experience, the content must still be the same as the desktop site. So, if you thought it’s as straightforward as deleting some sections of text, it’s not. Just like you’ll likely need the help of pros to improve your page speed, mobile optimization is also best entrusted to website design agencies that focus on technical SEO. Not only will pages that load faster lower your bounce rate, but Google’s algorithm also uses it as a factor when ranking websites.
How To Monitor Your AI Overview Results
We found a very slight correlation between URL length and rankings. Specifically, short URLs tend to have a slight ranking advantage over longer URLs. In other words, heavy pages have the same chance to rank as light pages. For a more comprehensive view of SEO performance, connect your Google Search Console and Google Analytics accounts to Semrush’s Organic Traffic Insights tool. Improving your sitewide SEO can help multiple pages rank on Google’s first page. It takes all of your pages into consideration when ranking your site.