These promotions can be anything from buy-one-get-one-free offers, to discounts on specific products. If you want to be at the top of these maps results in a specific area, then Google Maps offers paid local search listings. Website responsiveness means that a website functions consistently across any device or screen size. As Google Maps business listings contain a link to your website and nearly 60% of Google searches occur on mobile devices, having a responsive website goes without saying. To boost your local positions, enrich your website with local keywords. These are the keywords that let Google see your relevance to a certain location.
One client asked me to compare their mobile and desktop results. We discovered that their mobile ranking was consistently lower due to a less-than-optimal mobile page design. That finding spurred a redesign of their mobile site, which ultimately improved their rankings. Assessing competition is essential to developing an effective SEO strategy.
Google Search Console
It represents a significant change in search as AI search engines start to impact how users find information. So, search volume tells me that the keyword “how to create content” is searched for 500 times a month. However, it’s likely a subtopic and not a main one because its overall Traffic Potential is much higher at 1,200.
Shopify SEO: How to Get Your Shopify Store to Rank #1 on Google
You aren’t going to be able to add every item to every piece of content. All this helps Google understand our expertise, which builds trust and increases our chances of being referenced in AI Overviews. For example, when I talk about case studies within the content, I always link to the case studies section of the site.
- These features provide additional avenues for visibility beyond traditional rankings.
- For more opportunities to optimize for Google’s ranking factors, follow our easy 10-step SEO audit, or you can use our free Website Grader tool to do it for you.
- Citations are mentions of your business name, address, phone number (NAP), or website on other websites or directories.
- The Collections widget is accessible from the phone’s desktop.
This is particularly useful for timed quizzes or assessments where respondents need to rank items under time constraints. While you might be tempted to use the standard multiple-choice option, we’re diving into SEO Anomaly something more sophisticated – ranking questions in Google Forms. For most types of businesses, you don’t have to be an SEO expert to succeed.