It gives potential customers an idea of how you would handle a similar situation if it happened to them. Choosing a category helps Google and potential customers easily understand what your business offers. The first step to optimizing your Google business profile is to make sure that it’s complete. Completing your profile involves simply filling out the important information customers want to know about your business. Our experienced SEO team can guide you through everything from keyword research and SEO strategy to redirects and site architecture. Without a full-funnel approach, you probably won’t see the results you expect — even if you produce content at scale.
Step 6 – Encourage Sharing on Social Media
This tool is great when you’re looking for those very specific phrases that your audience is using to try and find you. It’s similar to doing an incognito Google search, but with more added value. The tool will return the best keywords to target based on your main keyword. Simply enter the your domain name and the SEO rank checker tool will get to work analyzing your SERP rankings. The free plan allows up to five check-ups in one day, though you must create a free account in order to check more than one website each day. If you need to generate more than 300 reports per month for more than three websites, you’ll need to purchase a paid plan starting at $29.95 a month.
For best results, try different brand name variations (besides your domain) to find all possible opportunities. You’ll be surprised by the outcome of running a broken link check. To improve your SEO, you should review the mobile version of your site and concentrate on mobile SEO best practices. According to recent studies, the top 10 pages on Google have, on average, 34 images. If the site takes more than three seconds to load, try reorganizing your images.
- In fact, podcasts might be the most underrated link building strategy on the planet.
- You can use other tools, such as Followerwonk or Buzzsumo, to find influencers and apply the same technique.
- Another, maybe even greater factor is that people don’t find what they want.
- If your website serves audiences in multiple regions, then tracking your keyword rankings in each region becomes essential.
Start by running a full audit with tools like Screaming Frog and Google Search Console to identify broken links, duplicate content, and indexing errors. Refresh old content with new keywords and links, and build relevant backlinks from local directories. Long-tail keywords are easier to rank and attract high-intent traffic, so prioritize them in your strategy, and you’ll improve your Google rankings. You can improve your ranking for free by optimizing title tags and meta descriptions with local keywords.
What tools can I use to monitor my website’s SEO performance?
Additionally, algorithms consider contextual signals such as user location, device type, and search history. Also, when you create internal links, make sure that all the links actually work. However, you shouldn’t just create content, sit back, and wait for others to share it.
Design for the Reader, Not the Algorithm
If you want to rank your homepage, read our guide to homepage SEO. If you run a local business and want to rank in local search, read our guide to local SEO. Google Maps SEO isn’t a set-it-and-forget-it process — SEO Anomaly ongoing tracking and adjustments are essential to stay ahead of competitors and maintain strong visibility. Regularly monitoring your performance helps you identify what’s working and where improvements are needed. To avoid this, make sure your NAP matches exactly across your Google Business Profile, website, social media, and all online directories.
You could also include images and encourage social media shares, likes, and comments. Your willingness to create a content web shows Google how your content connects, which helps bots index your site. Websites that load faster tend to provide a better user experience, lower bounce rates, and even rank higher on search engines. Google PageSpeed Insights is a popular tool that helps you measure your website’s performance and provides actionable suggestions for improvement.