Optimizing images can also help you to gain more visibility through image search and in the SERP image carousel. However, with advancements in AI and natural language processing, you’ll need to think beyond individual keywords. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Check that your images are sized appropriately for your website and the space you’ve allotted for it. Poor quality images can make your website look less professional, but large files can slow down page speeds. These are headlines and subsection titles that break up and label the text on your page.
- Then, evaluate how well these keywords are integrated into your page titles, headings, and content.
- They tell search engines about the scope of your article and can improve your rankings if done right.
- If all or many are rich results, it’s probably worth adding it.
- While it’s true there’s a lot of evidence against meta descriptions as a ranking factor, they’re wrong about everyone knowing that.
You can also find meta description tips in On Page SEO Checker if you need more guidance. Below, we’ll cover various techniques to optimize your site for on-page factors. And getting people to spend more time on your site is never a bad thing either. And according to Semrush, it has earned more than 26K backlinks from 6.7K referring domains.
Focusing on on-page SEO will also increase the chance that your off-page SEO strategy will be successful. Nobody wants to link to poorly written articles or sites that don’t work correctly. Traffic analysis is another crucial aspect of measuring on-page SEO success. Tools like Google Analytics allow SEO professionals to analyze user engagement on a page-by-page level, providing a clear picture of how users interact with your content.
Actionable Steps to Improve Your Google Rankings
This time, the link to my competitor’s page is part of a big list of resources. Unlike graphs and screenshots, blog post banners serve no practical purpose. It was (and still is) the most complete guide to link building out there. Data is just one type of “Hook” that you can use to build links to your content. And I knew that publishing another list of 20 tools wouldn’t work. Specifically, I published an ultimate guide to mobile optimization.
For example, the page loads too slowly, it doesn’t match search intent, or there are no relevant links that would send the reader to another page. If your focus keyword is “best content marketing strategy for small businesses”, it would be crazy to use it in all the on-page elements mentioned here. So even if you optimize your product page perfectly and create great content, you most probably won’t rank for the keyword “best climbing shoes”. Internal links also tell the search engines what pages are important and how to get there. Because it is an integral part of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic.
This refers to linking to other pieces of content on your site. For example, you’ll notice that many of our blog posts feature related articles in the “further reading” section. For example, one aspect of on-page SEO is using titles and subheadings that include your main keyword. The title shows search engines that your post is likely to match certain search phrases, while the subheadings indicate how much of the topic you’ve covered in the post. On-page SEO is the process of optimizing a webpage for search engine rankings which, in turn, enables the page to gain more website traffic. As the name implies, it includes changes to the page’s content and HTML to increase the search engine result ranking potential.
Geotagging (For Local Search)
Much like with link building, there are things you can do with your page optimization techniques that will get you into trouble. With the right knowledge and plan in place, the overall risk of on-page SEO is extremely low. This includes all content on your page – blog posts, articles, and even your landing page and other pages.
You have the option to add a longer bio that will appear there. This conveys that content based on personal experience is no less important than those created by individuals with formal expertise. In the WordPress editor, when you click on an image a field will appear at right, labeled “ALTERNATIVE TEXT.” Simply add a short description of the image. AIOSEO will tell you whether you’ve gone over the character limit. You also have the option to create a different title, that will SEO Anomaly display in search results, than the one on your page.
This increases the time users spend on your site, boosting engagement metrics. When adding internal links, always use descriptive anchor text. Clear anchor text indicates what the linked page is about, making navigation easier for users and search engines. You help search engine crawlers understand your site’s structure and the relationships between your pages using internal links. Linking from one page to another signals to search engines that the linked page is relevant and valuable, which can improve its visibility in search results. Headings work alongside title tags and meta descriptions to create a cohesive and optimized on-page SEO strategy.
They help users discover more relevant content and they make it easier for search engines to understand your site structure. But it’s an important part of your on-page optimization checklist because it can influence whether users click through to your page. If you want your page to display prominently in the SERPs, use schema markup. Schema markup, or structured data, is code that helps search engines better understand and categorize web pages. Off-page SEO focuses on optimizing signals that occur outside your website, such as building backlinks and establishing a social media presence.