As with the “near me” variation, people searching on “accounting services” are probably looking to hire an accountant. While the search volume is much lower, the keyword difficulty is also much lower. This means you have a good chance of increasing Google ranking if you write a solid article that is optimized for this term. For increasing Google ranking, your goal is to provide a page experience that is “sticky,” which means your visitors’ dwell time is high. The most popular pages on MoreBusiness.com have dwell times of 6-8 minutes.
Average engagement time reflects how long visitors were actively engaged with the content on your site. It’s also a good idea to check your site’s Google Analytics 4 reports. Metrics like engagement time and bounce rate can give you a sense of how good your site’s UX really is. It categorizes URLs as good, poor, or in need of improvement for both mobile and desktop users. To fix any URLs that are poor or in need of improvement, click to view the report and follow the instructions.
Although using keywords in your meta description isn’t a ranking factor anymore, organic CTR is. And when Google searchers see a compelling meta description in the organic search results, they’re more likely to click on your site. Now it’s time to optimize each piece page on your site around a single keyword. If you’re first starting out, this keyword should be a long tail keyword. If your site is overly confusing and causing users to click back to the search engine result page, your bounce rate increases and your user session time drops.
Here are some tips that can be used to optimize your web pages and get them to rank higher on Google BHS Links search engine. For instance, the keywords can be short or long, but they must all be related to the search query. Google also evaluates essential factors such as a good website, a fast-loaded page, mobile optimization, backlinks, and user experience.
Keyword in Business Title
Semrush and SE Ranking can detect them and let you get rid of them promptly. It’s another factor decreasing your ranking because you weren’t diligent enough to remove it and it just plagues the website experience. If your website is about VPNs, the most important pages will likely be VPN reviews, the best VPNs for different purposes, free VPNs, and so forth.
Featured Posts
Remember, it’s important to regularly monitor and update your online presence to stay competitive in the ever-evolving digital landscape. Make sure to fill out all the relevant details, such as your address, phone number, website URL, and business hours. Interestingly, longer content tends to get more shares on social media, according to a BuzzSumo analysis of the top 10% most shared articles. Articles between 3,000 and 10,000 words got the most shares, followed by 2,000-3,000-word articles, and so on.
- Distance is an important aspect that factors into your local ranking, and it’s one that you don’t have control over when people are searching.
- You usually don’t need to do anything except publish your site on the web.
- If mobile traffic is dominant, optimizing your website for mobile devices is essential to enhance user experience and drive better results.
- Plus, if you don’t have the budget for an external SEO tool (such as Semrush) I’d recommend using GSC as it’s free.
- Research shows that shoppers consider recency of reviews when trying to choose between 2 businesses.
How Can I Get More Backlinks To Boost My Rankings?
Express gratitude for the mention and suggest adding a link to help their readers access your site more easily. To improve readability and engagement, prioritize simplicity and structure. Use concise, active-voice sentences to communicate your message clearly. Break up long blocks of text with subheadings, and use bullet points or numbered lists to highlight key information. This improves skimmability, making your content more accessible for readers who prefer to scan rather than read every word.