In combination with the given authority (see point 2), this results in a very good basis for a high YouTube ranking. Businesses with complete and accurate information are easier to match with the right searches. Whether you’re creating new content or optimizing existing content, use this guide to avoid common SEO mistakes. This was a major improvement to our overall ranking systems made in August 2013. Our ranking systems have continued to evolve since then, just as they had been evolving before.
Use Long-Tail Keywords
This means that the agency has successfully optimized its online presence to achieve the highest ranking for that query. Search engines use advanced algorithms that assess multiple factors—such as content relevance, website quality, and user experience—to determine the best results for users. Although social signals (such as likes, shares, and comments on social media) are not direct ranking factors, they do influence SEO indirectly. A strong social media presence can drive traffic to your website, increase brand visibility, and help earn backlinks, all of which can contribute to higher rankings. We’ve discussed content in this guide to Google SEO ranking factors.
Therefore, websites that rank on the first page capture the majority of search traffic. One final aspect that you shouldn’t forget about is your business listings. Make sure these are accurate on your Google Business Profile and other websites that are relevant to your business. The reason that so many (big) companies heavily invest in SEO is the high impact that it can have when done right. To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. So if you have a website, you want to make sure to show up in Google and other search platforms.
Click-Through Rate (CTR)
At this point, we likely have dozens or perhaps hundreds or thousands of potential keywords to work with. No matter how smart you are, your competitors have already figured out—either by accident or design—which keywords are the most lucrative. For example, if our seed keyword was “motorcycle jacket” we might find the following related keywords. Next, we want to grow our keyword seed into a keyword BHS Links theme, comprised of many related keywords grouped together. To begin, you want to discover your “Seed Keywords” to grow your keyword theme.
All videos that make their contribution in the form of a high Watch Time will be rewarded with a high ranking. Thanks to the YouTube Analytics function, you can see the data in real-time. Some places are more prominent in the offline world, and search results try to reflect this in local ranking.
- Just plug your URL into the onsite search box, and you’ll get a report showing domain authority, page authority, established links, and new links.
- With Google’s local algorithm relying on so many different signals, it can be hard to know where to spend your time to maximize your chances of ranking highly.
- Your social profiles, tweets, and Facebook posts won’t affect your search engine rankings.
- Even perfect content won’t rank if search engines can’t properly access and understand your site.