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Shahroj khan 14 Feb, 2024

Evolution of Digital Signage

Nowadays, Digital Signage has acquired a widespread presence in many sectors. Schools, Colleges, Hospitals, Restaurants, and Malls are some of the places where Digital Signage is being utilized on a massive level. All businesses, big or small are now considering and comprehending the need, benefits, and power of Digital Signage.Lately, Brands have focused less on pushing customers to buy and more on developing relationships with them. Brands have struggled in trying to find the most appropriate approach to connect with their customers.

Today it seems that if a business or organization isn’t using digital signage, they are behind the times. While this isn’t necessarily true, what is true is that more and more industries are using technology to share their message with the world.The journey from traditional print signage to digital signage began in the 1970s when electronic stores linked televisions and VCRs to playback recorded messages and advertisements.

Statistical overview of how Digital Signage rules the world.

Digital signage displays can increase the average purchase amount by 29.5%. It generates 32.8% more in-store traffic. Digital signage has a 47.7% effectiveness on brand awareness. Signages capture 400% more views than static displays. A study shows that 76% of the consumers enter stores they have never visited because of the signage, of which 68% of the consumers have paid for a product because they were attracted to the product's digital display.

Conclusion

The past two years have been filled with challenges and opportunities. There has been an increase in digital signage utilization. Malls, restaurants, hospitals, and business organizations have adapted a digital way of communicating to avoid human contact and control the spread of the coronavirus. It really amazes me to see how far we have come. It started with magazines, drawings, and newspapers. Today, there’s no place where you cannot see Digital Signage Displays. Digital signage is now integrated with many industries and will continue to rule any sector with its constant technological advancements.

About cornea

Cornea possesses a technological and future-oriented nature, due to which it is flexible to handle crises well. Our systems can be set up and integrated within hours. The system can easily be configured and extended to meet all requirements of future tenders. We provide Digital signages with customized branding to engage your customers at important touch-points. Experience an obstacle-free service and successful deployment of the displays..

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